Google Ads
Ad best silk pillowcase for skin

Advertorial vs Direct-to-PDP
Calculator for Google Ads

Same 1,000 clicks. Two very different outcomes.

Base: 1,000 clicks  ·  spend $800
Cost per click (CPC)
$0.80
Average order value (AOV)
$90
Advertorial → PDP click-through
35%
Cold PDP conversion
0.5%
Warmed-up PDP conversion
5.0%
Straight to product page
Sales
5
CPA
$160
ROAS
0.6
Through an advertorial
Sales
18
CPA
$46
ROAS
2.0
CPA with advertorials
−71%
ROAS: direct → advertorial
0.6 → 2.0
Escalix · done-for-you Google Ads for Shopify
Illustrative: actual numbers depend on your offer and niche.